Marketing Head

About the Role

Join a fast-growing company as a Marketing Head, where you will play a pivotal role in shaping our customer acquisition and retention strategies for a cutting-edge personal loan application. This position offers you the chance to lead a dynamic team and influence the company's growth trajectory by leveraging data and technology. You will collaborate closely with multidisciplinary teams to drive innovative marketing solutions and optimize our outreach efforts.

Responsibilities

• Lead and manage all digital marketing strategies across diverse channels including Google Ads, Meta (Facebook/Instagram), and YouTube.
• Develop and execute data-driven marketing campaigns to attract and retain borrowers effectively.
• Collaborate with Risk, Data Science, and Collections teams to define target borrower profiles and enhance acquisition strategies.
• Conduct continuous A/B testing on various campaign elements such as creatives, audiences, and landing pages.
• Utilize AI-powered platforms to fine-tune targeting and improve marketing efficiency.
• Create comprehensive dashboards using attribution tools to monitor campaign performance and derive insights.
• Explore and implement innovative marketing channels including WhatsApp and influencer partnerships.
• Optimize the entire customer journey from app installation through to repayment and retention.

Requirements

• A minimum of 4 years of experience in digital marketing specifically focused on personal loans within a fintech or NBFC environment.
• Proven track record in managing campaigns across Google Ads, Meta (Facebook/Instagram), WhatsApp, and YouTube.
• Experience collaborating with credit or risk management teams to develop effective targeting strategies.
• Solid understanding of mobile app performance marketing metrics and conversion funnels.
• Hands-on experience with customer relationship management (CRM) tools such as MoEngage, WebEngage, or Clevertap.
• Proficient in using mobile measurement platforms (MMP) like AppsFlyer, Branch.io, or Mixpanel for analytics.

Nice to Have

• +Experience with creative automation tools for rapid ad creative testing and scaling.
• +Knowledge of attribution modeling and cohort performance analysis.
• +Familiarity with offline marketing strategies and integrations.